Dr. Appiah Sarpong

Dr. Appiah Sarpong is a marketing scholar, educator, and consultant with over fifteen years of academic and professional experience in marketing, consumer behaviour, entrepreneurship, and strategic management. He holds a Doctor of Philosophy (PhD) in Marketing from Durban University of Technology, South Africa, an MBA, and a Bachelor of Arts in Publishing Studies from Kwame Nkrumah University of Science and Technology (KNUST), Ghana.
Dr. Sarpong currently serves as a Senior Lecturer in the Department of Marketing and Entrepreneurial Studies at Takoradi Technical University, where he teaches undergraduate and postgraduate courses in Consumer Behaviour, Strategic Management, and Entrepreneurship. He is actively involved in curriculum development, academic mentorship, and institutional leadership, contributing to the advancement of business education and research.
His research interests include consumer behaviour, sports sponsorship, entrepreneurship, marketing performance, and small and medium enterprise (SME) development, with a particular focus on emerging markets. Dr. Sarpong has published in several peer-reviewed international journals and conference proceedings.
Beyond academia, he has held several leadership and consultancy roles. He serves as Board Chairman of the Art and Culture Empowerment Network (ACEN) and provides strategic consulting services to organisations, including Royal Image Production Limited. He has also contributed to communications and public relations initiatives for Kumasi Asante Kotoko Soccer Club.
Dr. Sarpong is a member of the Academy of Marketing Science (USA) and the Sportswriters Association of Ghana, reflecting his interdisciplinary engagement in marketing, communication, and sports management. He remains committed to advancing research, innovation, and industry collaboration to support sustainable business development and societal progress.